Skincare in 2022 – After a tumultuous year and a half with the melancholy of living in a world dominated by the Covid-19 disease outbreak, we finally managed to see the light at the end of the tunnel with the advancement of vaccination.
And the time at home, the exhausting videoconference meetings and the hygienic environment influenced the habits and also the consumption desires of citizens. Below, we’ve consulted with experts to show you what the top beauty and wellness trends will be for 2022.
HIGH HYGIENE REQUIRES CARE
Soap and hand sanitizer may not be the most glamorous beauty categories, but they have become the biggest by being offered, not only with updated aromas and packaging but with formulations more suitable for the skin.
That’s because, like the gut, the skin has its unique ecosystem of bacteria, fungi, and viruses that affect how it works. Maintaining the balance of this microbiome is essential to keeping skin hydrated and glowing.
Amid the Covid-19 pandemic, where the ultra-hygienic environment makes us think more about the interaction of our skin with the environment, an imbalance in this ecosystem can favour skin irritation, dryness and sensitivity”, Therefore, pay attention to the label: “gentle cleaning”, “moisturising action” are necessary names for this type of product.
PRODUCTS FROM MORE TRANSPARENT BRANDS
Research indicates that skincare brands that promote ingredient transparency are gaining popularity. In this regard, clean beauty has gained popularity. “Clean beauty is a beauty industry trend that started in Japan. These are products that do not contain toxic ingredients, so the labels of these products list all the ingredients.
This movement comes mainly from the demand of consumers, increasingly aware of potentially toxic substances such as parabens, oxybenzone, sodium lauryl sulphate, etc.
Consumers want to know what’s in their products, and with good reason. This added pressure has caused companies to look for more sustainable formulas, whether through packaging, formulas or reducing their carbon footprint. One of the novelties is solid shampoo.
“The defenders of solid shampoos consider it a more economical, practical and sustainable product. They can be used by anyone. Solid shampoos can be applied directly to the scalp or you can lather your hands and apply.”
“Conditioners can be applied directly to the hair, avoiding the roots and scalp, or, in the same way as shampoos, they can be rubbed into the hands and the desired/recommended amount applied to the hair.